The Chinese electrical Culture Festival, which has attracted much attention from all walks of life, has always been a hot topic in China's electrical industry. In 2021, the 21st China Electrical Culture Festival will be held on the cloud with the help of JD Zhilian cloud technology platform, which will create a "never ending Online China Electrical Culture Festival". On February 25, the Organizing Committee of the 21st China Electrical Culture Festival and international electrical products Expo held a symposium and announced.

Huang Zhongping, director of the office of the organizing committee, introduced that the organizers of this electrical Culture Festival are China Electrical Industry Association, Yueqing Municipal People's government and Zhejiang Electrical Industry Association; The undertakers are Liushi Town People's government, Wenzhou electrical industry association, Yueqing electrical industry association and Liushi Federation of industry and Commerce (chamber of Commerce); The co organizer is Wuzhou international (Yueqing) Electrical City Co., Ltd; Technical support is Jingdong science and technology, medium and low voltage industrial design and Research Institute; The investment inviting unit is Wenzhou Baifang culture media Co., Ltd.

The 21st China Electrical Culture Festival and international electrical products Expo on cloud will be webcast on three antennas from March 10 to March 12 (January 27 to 29) in 2021.

Zheng Yuanbao, the person in charge of the organizing committee, said that by building the online platform of the electrical Culture Festival, this electrical Culture Festival uses the combination of traditional web pages and video live broadcasting, instant messaging, intelligent customer service face-to-face negotiation and 3D virtual booth to realize the digitization of booths and exhibits, exhibitors present enterprise advantages and capabilities in an all-round way, and bring immersive viewing experience to visitors.

The online platform of the electrical Culture Festival is designed and built based on the core idea of convenience, efficiency and intuition. The whole platform is mainly built based on the live broadcast of exhibitors. By combining the core scenario applications such as cloud display, cloud drainage, cloud interaction and cloud negotiation, it helps the organizers reduce operating costs and improve data collaboration, operating efficiency, service experience and organizational competitiveness, What is more important is to realize the digital transformation of 365 day online exhibition.

At the same time, the platform will also build a main venue for live broadcasting of offline exhibits. Through the advantages of head anchors in the field of electrical appliances, the platform will publicize the electrical Culture Festival on the whole network, make use of the advantages of online media, spread from professional users at the end of B to the public at the end of B + C, quickly improve the popularity of China's electrical Culture Festival and improve the brand value of the electrical Culture Festival.

According to the relevant person in charge of the organizing committee, this cultural festival shows the latest achievements in industrial transformation and upgrading, the integration of "two modernizations" of the industry and enterprise self innovation; Promote scientific and technological innovation, publicize enterprise brands, and promote intellectualization and digitization; Expand the influence of the exhibition through all-round media matrix promotion. By integrating the efficiency, popularity, virtualization and information distribution advantages of the Internet, the digital exhibition platform sets up the main venue of "cloud China Electrical Culture Festival cloud Exhibition" on the computer web page and mobile phone, and invites well-known enterprises inside and outside the Province to settle in the main venue. Relying on Internet technology, through pictures, words Video and other forms focus on enterprise introduction, product promotion and business opportunity negotiation, build a docking platform for enterprises, help enterprises broaden marketing channels, further improve the popularity and reputation of China's electrical capital, and build an electrical industry agglomeration base with international influence.

Yueqing electrical industry originated in the 1980s. After more than 40 years of efforts, the industrial scale, quality and efficiency have been continuously expanded and improved, and has gradually transformed from block economy to modern industrial cluster. The total output value of the electrical industry has reached more than 100 billion, becoming the first 100 billion industrial cluster in Wenzhou and Taiwan. In 2020, the total industrial output value of Wenzhou's electrical industry will be 163 billion, accounting for 65% of the country. By 2022, the overall scale of the electrical industry will continue to improve, the technical level of electrical enterprises will reach the domestic advanced level, and strive to build a world-class advanced electrical industry cluster. At that time, the total output value of the electrical industry will exceed 200 billion yuan, and the total scale will be in the forefront among the major cities of the domestic electrical industry.

Since the successful holding of the first electrical Culture Festival in 2001, China Electrical Culture Festival, a grand event of government setting up the stage, enterprise singing and market-oriented operation, has witnessed the rapid development of the electrical industry, accompanied the struggle of Yueqing electric people all the way, and inserted the wings of take-off for Yueqing low-voltage electrical enterprises. Since 2001, the cultural festival has been successfully held for 19 times. At the beginning of the new year in 2020, when the twentieth Cultural Festival was ready, it was completely disrupted by the unexpected COVID-19 and pressed the "pause button". It also issued the "notice on suspending the holding of the 20th China Electrical Culture Festival and international electrical products Expo".

At present, China's epidemic prevention and control work has achieved phased victory. Zhejiang Electric Industry Association, Yueqing Electric Industry Association, Liushi chamber of Commerce and other associations have applied to the municipal Party committee and municipal government for holding a cultural festival. With the consent of Yueqing municipal government, the Organizing Committee of the 21st China Electrical Culture Festival was established under the leadership of Liushi town government, electrical association and Liushi chamber of Commerce.

As the pillar industry of Yueqing City, the electrical industry in Wenzhou has a total output value of 163 billion yuan in 2020, with a year-on-year increase of 7.9%. The export delivery value of products in the electrical industry was about 16.9 billion yuan, a year-on-year increase of 10.1%. The role of previous China Electrical culture festivals in promoting the electrical industry has been recognized by the society. It won the "most distinctive professional exhibition Award" at the China Convention and Exhibition Industry Conference and was rated as a high-quality service project by Zhejiang Provincial Department of economy and information technology. As an important part of the regional economy, the real economy of the electrical industry presented by the China Electrical Culture Festival has made an important contribution to the social and economic development.

Supported by JD technology and technology, the cloud China Electrical Appliance Culture Festival expands the influence of the exhibition through all-round media matrix promotion. By integrating the efficiency, popularity, virtualization and information distribution advantages of the Internet, the digital exhibition platform sets up the main venue of "cloud China Electrical Appliance Culture Festival cloud Exhibition" on the computer web page and mobile phone, and invites well-known enterprises inside and outside the province to settle in the main venue, Relying on Internet technology, focus on enterprise introduction, product promotion and business opportunity negotiation in the form of pictures, words and videos, build a docking platform for enterprises, help enterprises broaden marketing channels, and build an electrical industry agglomeration base with international influence in order to further improve the popularity and reputation of China's electrical capital.